These are personal selling, advertising, sales promotion, direct marketing, and publicity.
2.
They can be opportunistic in personal selling costs are a high percentage of sales.
3.
If you are a shy introvert, avoid businesses that require lots of personal selling.
4.
"Without our wholesalers, we have nothing . . . It's a personal selling business.
5.
Should you use advertising, sales promotion, public relations and publicity, personal selling, or direct marketing?
6.
This can be through television or other media advertisements such as event sponsorships, personal selling and product packaging.
7.
To convert interest into sales, different promotional tools such as personal selling or sales promotion may be more useful.
8.
A marketing communication tool can be anything from : advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations.
9.
SEI Executive Director Michael Ahearne has served as editor-in-chief of the " Journal of Personal Selling and Sales Management ".
10.
Tools that can be used to achieve these objectives are advertising, public relations, personal selling, direct marketing, and sales promotion.
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